While some of it was negativelargely related to views he has expressed on Twitterthey felt his contributions to the firm and to their cars outweighed those negatives. Future growth should be strong as new models become available, especially in the popular light truck segment. The lack of intersectional analysis in the Tesla diversity report also obscures whether, for example, Black women at Tesla are promoted at the same rate as Black men or White women, or whether people of color who are military veterans are hired more or less often than White veterans. Teslas share of the U.S. automotive market in 2021 peaked in September when the brand's market share rose to roughly 2.59 percent. "However, we were able to collect a large enough sample of surveys from owners in the other 35 states and, from that base, we calculated Tesla's score.". But even with his expertise, the way Model S integrated so seamlessly into his life though its technology surprised him. Along with other initiatives, Tesla said it will recruit from historically Black colleges and universities, offer an array of new apprenticeships, and conduct unconscious bias trainings for all people managers and recruiters in 2021. Tesla has experienced mixed results in such studies and reports. Its youth as a company is of little concern, and in fact most respondents saw it as a positive. A paid subscription is required for full access. In, PwC. Profit from the additional features of your individual account. The top-rated brands in J.D. You can only download this statistic as a Premium user. And hes using his passion for EVs and sustainability to educate not only his own children, but also future generations, about the reliance on fossil fuels and electric alternatives, like innovative school buses. Hialeah, FL | Data USA Sign up for free newsletters and get more CNBC delivered to your inbox, Get this delivered to your inbox, and more info about our products and services., 2023 CNBC LLC. For Jim Hartman, a career as a professional driving instructor meant he used to make his car buying decisions on the basis of attributes like performance, handling and design. Learn more about how Statista can support your business. Battery range was the sole attribute among the top five named that is specific to electric cars. By comparison, NHTSAs most recent data shows that in the United States there is an automobile crash every 479,000 miles., At first reading, the Autopilot number looks almost twice as good as the non-Autopilot number. "Tesla's estimated U.S. market share from January to December 2021." 1. February 28, 2016 WebTesla owner demographics: gender. Also, the gender-related data is approximate as Tesla did not include figures on nonbinary and gender nonconforming employees. I cover robocar technology & previously worked on Google's car team. Gq qKpzd)]?,/ZwwwnxNA-L2#^w SK7_szECqHP{. It is neither inferred nor implied that any item sold by EVANNEX.com is a product authorized by or in any way connected with any vehicle manufacturers displayed on our website. You have this guy whos the richest dude in the world, who has this huge megaphone, and he uses it to call somebody a pedophile whos not, or to fat-shame people, all these things that are just kind of gross.. Tesla "He splits his time between the Catskill Mountains and New York City, and still has hopes of one day becoming an international man of mystery. If you are an admin, please authenticate by logging in again. Based on past experience, Tesla is willing to defy the tastes of Consumer Reports. publishes statistics about the distance driven per accident by the Tesla fleet. The sample for this research came from an opt-in online panel. Tesla Vehicle Owner Demographics and Statistics. Power's 2020 Initial Quality Study were Dodge and Kia. But after making Tesla and himself so synonymous with one another, Musk has waded intopolitical conflicts, attempted to buy one of the worlds most influential social media platforms and struggled to batback unflattering coverage of his personal life, putting the companys increasingly valuable brand at risk. New survey counters a popular perception that Tesla owners are all rabid fans of the CEO. Please do not hesitate to contact me. Founded in 2003 and headquartered in California, Tesla ranked as the most valuable automotive brand worldwide as of June 2022 and within the fifteen most Power collects customer registration data from each state. May 31, 2022. Tesla will know the real rates on the different types of road but has declined multiple requests to provide them. J.D. WebDemographics show that Tesla owners are relatively young, affluent and successful professionals. Part Two Outlines Some Social Problems, Investors And Buyers: Very Confusing Sustainability Choices In The Auto Industry, Phantom Auto Buys Voysys To Boost Remote Operation Capabilities, The new FSD product being beta tested by a few users. Power access to customer vehicle registration data. The average household income of a Tesla Model S owner is $153,313 per year. It will be essential to ensure that the buying, driving, and charging experiences continue to improve. With this modest margin, one can attribute the problem to a group of people who dont watch the road when using Tesla Autopilot as they are told to do. Data is a real-time snapshot *Data is delayed at least 15 minutes. David Paul Morris | Bloomberg | Getty Images, Why tech companies struggle with diversity and inclusion. Tesla has gone public as of June 29, 2010 and has a market cap of $34.32 billion. As soon as this statistic is updated, you will immediately be notified via e-mail. We may earn a commission for purchases made through our links. For much of the past decade, Tesla lacked competitors that matched its models battery range and other measures of performance. While many view Tesla as a leader in automotive technology, the company continues to face issues with the quality of its vehicles, according to J.D. To use individual functions (e.g., mark statistics as favourites, set The company was not immediately available for comment when contacted by CNBC early Saturday. 8. They could do without. Here are some highlights: Tesla counted people from Pacific Islander, Native American, Native Hawaiian and Alaska Native communities as part of an "Additional Groups" category. statistic alerts) please log in with your personal account. Based on data pulled from 2,650 Tesla owners, the average household income of a Tesla Model X owner is $143,177 per year. Finally, getting people behind the wheel of an EV was widely seen as the best single way to convince shoppers that the cars were real and could work for them. I think younger generations in particular vote with their wallets, and I feel like that might come back to bite.. Colloquially, it's known in the industry as getting butts in seats. Vehicles pass the Tesla Inc. assembly plant in Fremont, California, U.S., on Monday, May 11, 2020. 2020 Impact Report | Tesla J.D. Weve seen among the early adopters more of a willingness to take risks or to put up with things that are out of the ordinary, says Dovorany, who left Escalent for an automotive techstartup earlier this year. Combine those together (in the 94-6 ratio) and you get Teslas number of once per 4.59 million total miles. Consumers put off by Musks mischief had few EVs to turn to. (The 3:1 ratio is derived from fatalities, I am still seeking more accurate data on all crashes.). This compares to the United States Power survey: Hyundai's luxury brand Genesis leads reliability survey, losing and regaining "recommended" ratings. Overall, Tesla's diversity report said veterans currently make up about 4% of the company's U.S. workforce. Tesla employees are most likely to be members of the democratic party. They provide rates for driving with autopilot, But its possible that Autopilot is more dangerous off the freeway and a bit safer on it. Power's study is considered an industry benchmark for quality. That's been a relatively true statement for U.S. consumers in recent years, with Tesla accounting for the majority of EVs sold, including 79% in 2020, according to IHS Markit. People looking at a Tesla car on display at a showroom in Beijing. Drive by Numbers - Tesla in all 50 states - Edmunds Got a confidential news tip? Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. That means that if you see an accident rate for one mode which is almost all highway, and another mode that is a mix of city and highway, the rate will naturally be much better in the highway mode. Annual car sales worldwide 2010-2022, with a forecast for 2023, Number of cars sold in the U.S. 1951-2021, Battery electric vehicles in use worldwide 2016-2021, Annual gas prices in the United States 1990-2021, Automotive industry worldwide - statistics & facts, Motorcycle industry in the United States - statistics & facts, Research Expert covering transportation and logistics, Profit from additional features with an Employee Account. The dip in vehicle deliveries the company reported last quarter was its first sequential decline since early 2020 and largely had to do with Covid lockdowns in Shanghai forcingits most productive factory to shut for weeks. .css-dhtls0{display:block;font-family:GlikoS,Georgia,Times,Serif;font-weight:400;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-dhtls0:hover{color:link-hover;}}@media(max-width: 48rem){.css-dhtls0{font-size:1.125rem;line-height:1.2;}}@media(min-width: 48rem){.css-dhtls0{font-size:1.25rem;line-height:1.2;}}@media(min-width: 61.25rem){.css-dhtls0{font-size:1.375rem;line-height:1.2;}}VW Will Build a New Scout EV in the U.S. VinFast Delivers First 45 VF8s to U.S. Customers, Chip Ganassi Racing Is Looking for Women Racers, Ford Tripling F-150 Lightning Production This Year, 1985 Renault R5 Turbo II Is Our BaT Auction Pick, 707-HP DBX Will Race F1 Medics to Accident Scenes, Postal Service Orders 9250 Ford E-Transit Vans, Ford Restarting F-150 Lightning Production Mar. Non-Autopilot driving is a mix of 40% highway and 60% city streets. EV owners and intenders saw Teslas as alluring for their styling, performance and acceleration, build quality, and the fact that they're new and different. Turn Autopilot off and you go 5.37 million highway miles between accidents (4% better.) -- CNBC's Lora Kolodny contributed to this article. As legacy automakers introduce more capable electric models,Tesla wont have as much leeway. Power's report. Cox AUTOMOTIVEN . dollars)." It was so much better than any car Ive ever driven, the 73-year-old self-storage company executive says. Data is a real-time snapshot *Data is delayed at least 15 minutes. WebElectric vehicles made up approximately 4% of new vehicle sales in 2021, compared to about 2% in 2020. Tesla's issues somewhat vary from "traditional" auto brands, according to J.D. Please do not hesitate to contact me. Tesla, Self driving car statistics But Tesla does lag more mass-market brands:Toyota, for example, is only off the shopping list for 23% of drivers. (January 4, 2022). Fortunately, crashes in Tesla are fairly rare. Profit from the additional features of your individual account. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. 4% is really within the margin of error, so this quarter, the numbers can be considered roughly equal. January 4, 2022. (Thats less highway than most cars do because of drivers turning on Autopilot.) J.D. The NHTSA number is derived from police reports. The industry average for 2020 model-year vehicles was 166 problems per 100 vehicles. We want to hear from you. to incorporate the statistic into your presentation at any time. 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"Tesla's Estimated U.S. Market Share from January to December 2021. We looked at the gender of current Tesla owners, including Tesla Model S and Tesla Model X. is the typical Tesla Model S owner Accessed March 04, 2023. https://www.statista.com/statistics/519579/market-share-of-tesla-in-the-united-states/, GoodCarBadCar.net. 11% of Tesla employees are Asian. Power's study comes hours after U.S. safety regulators disclosed an investigation into 2012 through 2015 Tesla Model S vehicles regarding reported failures of the vehicle's large touch screens. Thats not necessarily out of the ordinary almost half of respondents say they wont consider German luxury brands. John Voelcker edited Green Car Reports for nine years, publishing more than 12,000 articles on hybrids, electric cars, and other low- and zero-emission vehicles and the energy ecosystem around them. Its ability to manage all aspects of EV purchase and ownershipsales, financing, service, fast charging, and route planning that incorporates fast chargingwere cited by an overwhelming 91 percent of owners as a reason to buy another Tesla. Show publisher information In it, the company touted a "majority minority" U.S. workforce, though employees in leadership roles at a director level or higher were 83% men and 59% White. Sign up for our new weekly EV newsletter, State of Charge. From 2012 to 2020, there has been approximately one Tesla vehicle fire for every 205 million miles traveled. Opinions expressed by Forbes Contributors are their own. All Rights Reserved. Edisons Solar Power Prediction, Elon Musks $100 Billion Loss And Green Gas From Landfills, The Pandemic Has Changed The Supply Chain Management Profession Forever, Greener Industrial Chemicals, EV Fleet Challenges And Teslas Record Deliveries, Grid And Charging Speed Bumps Ahead As Amazon, FedEx And Transit Fleets Go Electric, Gatik Goes Driverless In Canada For Grocery Giant Loblaws, Why Dont You Have A Self-Driving Car Yet? This week, Tesla Motors released four unique Customer Stories* to showcase some of the fascinating individuals who drive the Tesla Model S. So who is the typical Tesla Model S owner? But while roughly a quarter of Tesla owners (26 percent) said Musk detracted from the brand, a majority of non-owners viewed him as a negative: "a genius, but an outspoken, obnoxious one," to use one quote from the company's interviews. Tesla qualifies for free Supercharging The report follows a number of allegations of discriminatory treatment at Tesla from employees and former employees over the years. WebTesla, Inc. (/ t s l / TESS-l or / t z l / TEZ-l) is an American multinational automotive, artificial intelligence, and clean energy company headquartered in Austin, A Division of NBCUniversal. This statistic is not included in your account. Tesla publishes its first diversity report, here are the key Power study of how makers could sell more EVs. Use Ask Statista Research Service, Tesla's vehicle sales by quarter YTD Q4 2022, Automotive manufacturers' estimated market share in the U.S. 2022, Most valuable automotive brands worldwide by brand value 2022, Tesla's vehicle production by quarter YTD Q4 2022. Tesla vehicles are EVs (electric vehicles), which are transforming the way people drive and move. Power study, Your Privacy Choices: Opt Out of Sale/Targeted Ads. Model S, Statista. TESLA OWNER DEMOGRAPHICS.docx - Running head: TESLA In addition, were (slightly) presuming that Autopilot drivers have similar ratios of accidents between highway and street, but this does not affect things much since Autopilot is so rarely used on city streets. Sign up for free newsletters and get more CNBC delivered to your inbox. All other brands scored more poorly, with only the Lincoln/Ford Co-Pilot breaking 50 points on CRs 1-100 scale. The new FSD product being beta tested by a few users is intended to do the same thing on city streets. The average employee at Tesla makes $108,037 per year. Tesla is once again the car brand with the highest owner satisfaction, according to the Consumer Reports (CR) Owner Satisfaction Survey. You need at least a Starter Account to use this feature. You may opt-out by. (May 31, 2022). Currently, you are using a shared account. This is a BETA experience. All Rights Reserved. Business Solutions including all features. WebNot Rated. So who is the typical Tesla Model S owner? According to Strategic Vision, a US research firm that consults auto companies, some 39% of car buyers say they wouldnt consider a Tesla. Super Cruise will only operate on a mapped freeway.). EV ownership. You can only download this statistic as a Premium user. Some drivers dont want their car to monitor them and how safe they are being, other drivers welcome it. Tesla's estimated U.S. market share from January to December 2021 [Graph]. Get in touch with us now. The ideal entry-level account for individual users. To use individual functions (e.g., mark statistics as favourites, set Not so for the non-Tesla owners. In fact, the margin of error is large enough that even the other quarters could be roughly equal, though the general trend seems to rate Autopilot as slightly less safe than not using it. Show publisher information If you are an admin, please authenticate by logging in again. Tesla had 250 problems per 100 vehicles. The company offers equity in Tesla as part of its compensation for all roles, and uses this promise as a recruiting tool. Access to this and all other statistics on 80,000 topics from, Show sources information 2023 CNBC LLC. As a Premium user you get access to the detailed source references and background information about this statistic. If we reduce the estimate ratio of accidents/mile on freeway and non-free to just 2.3:1 (as a number from another source suggests) the chart shows Autopilot slightly below non-Autopilot until Q1 2020, then being around 15-20% better in 2020, possibly due to Covid or software improvements both would be altering the results. Competitors that have been chasing the company for a decade may still beyears away from catching up in the EV sales ranks. EV Consumer Survey Report - Plug In America His steady stream of online banter, punctuated with the occasional grandiose announcement or stunt (see: shooting a Roadster into space) keeps Tesla inthe headlines. Newer Tesla vehicles do have a camera that can see the driver, and Tesla has reportedly done experiments at using it for driver monitoring, but they do not do that at present. Teslas Brand Believers - Forbes As consumers, our power is what we buy. The trends have shown up in one consumer survey and market research report after another: Tesla commands highbrand awareness,consideration and loyalty, and customers are mostlydelighted by its cars. Consumer Reports Survey Says Tesla Has Highest Satisfaction Rate Business Solutions including all features. ", GoodCarBadCar.net, Tesla's estimated U.S. market share from January to December 2021 Statista, https://www.statista.com/statistics/519579/market-share-of-tesla-in-the-united-states/ (last visited March 04, 2023), Tesla's estimated U.S. market share from January to December 2021 [Graph], GoodCarBadCar.net, January 4, 2022. There were 87,000 owner respondents in the 2020 study. The longer an employee stays, the more shares they may be able to purchase or vest. But some states, including Tesla's home of California, require automakers to grant state officials permission to release the data. Musks antics, on the other hand? ", PwC, Tesla's market capitalization between March 31, 2020 and 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1256537/market-capitalization-of-tesla/ (last visited March 04, 2023), Tesla's market capitalization between March 31, 2020 and 2022 (in billion U.S. dollars) [Graph], PwC, May 31, 2022. It does not look at your eyes. Many owners reported they became much more open to buying an EV after knowing friends, family, or co-workers who had one. Most people in the auto industry assume Tesla buyers are drawn to the brand's high-tech image or are fans of its mercurial CEO, Elon Musk. For those driving without Autopilot but with our active safety features, we registered one accident for every 2.42 million miles driven. Learn more about how Statista can support your business. to incorporate the statistic into your presentation at any time. According to research by theBoston Consulting Group, companies with more diverse leadership teams report higher innovation revenue. (Telsa Autopilot will let you turn it on on any road that looks good enough, including roads it really cant handle. TSLA Join over 60,000 Tesla fans, enter your email to subscribe. For those driving without Autopilot and without our active safety features, we registered one accident for every 1.79 million miles driven. EVANNEX is an aftermarket automotive accessories manufacturer and retailer offering its customers premium third-party products. This statistic is not included in your account. Power. Jerry James Stone, a 48-year-old chef in Sacramento, California, who teaches his 219,000YouTube channel subscribers how to make vegan and vegetarian meals, drives a Volkswagen Beetle convertible and plans to go electric with his next car. :@l)8_$j$Fwnw Its advanced features actually simplify his life. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Last quarter they were roughly even, and in Q1 having Autopilot on was the modest winner, but thats the only time all other reports have shown driving with Autopilot to be moderately more risky. By comparison, data show that in the U.S. there is one ICE vehicle fire for every 19 million miles traveled.*. Because the company is fully committed to EVs, "there's nothing close to it," said one participant. You only have access to basic statistics. We want to hear from you. It should not be compared to Teslas accidents number, and Tesla admits this in the fine print, but it should be made much more clear. Domestic brands fared better in this year's study than their foreign counterparts, including Fiat Chrysler's Dodge being the first domestic brand in the study's history to rank No. He now covers advanced auto technologies and energy policy as a reporter and analyst. They, too, had a positive view of Teslas as vehicles, and were far from rejecting them. Tesla Owner Demographics: Age, Gender, Ethnicity, General Motors was second with six top rankings, followed by BMW, Ford Motor and Nissan Motor with three each. *Source: "Customer Stories" viaTesla Motors, Posted in See how his priorities shifted after a life-changing journey, and how he now only has eyes for the safest car on the road. WebTHE TESLA BUYER: Ethnicity 50 204 96 67 69 101 82 158 106 0 50 100 150 200 250 AFRICAN AMERICAN ASIAN EASTERN EUROPEAN AUTOMOTIVEN . As part of its 2020 Initial Quality Study, the firm found Tesla owners reported more problems in their first 90 days of ownership than the other 31 U.S. auto brands included in the study. Owners of the Model X have a higher Matt Pressman. THE TESLA BUYER: Income Distribution The firm said it decided to profile the electric car maker anyway based on the roughly 1,250 owners it was able to survey, a majority of which owned a Model 3. FLORIDA: 2020 Census